Jessica G. Troccoli

Writings & Other

Here are some examples of my writing as well as some other projects I have done along the way.

Writings

I developed an online survey and asked working professional in the advertising industry to help me better understand what to expect and to offer some insight into the industry. I then wrote a paper outlining my methodology and discussing the results. You can read it here:  Industry Experts Survey Results_jgtroccoli

I wrote a paper discussing the negative misconceptions of advertising and explaining why advertising should not be feared. Read it here:  Don’t Hate Advertising, Hate the Game_jgtroccoli

This paper analyzes the history and evolution of government regulation on advertising and the development of the commercial speech doctrine to reveal the conflicts government regulation has with the First Amendment and the encroachment on individual rights and freedom that comes from it. Advertising & the First Amendment_jgtroccoli

This paper discusses the ongoing debate between the different approaches to international marketing and the issues related to standardization and adaptation, as well as an analysis of promotional variations that stem from the growing global consumer culture. International Advertising, Theory & Approach_jgtroccoli

 

Other Projects

I created this video for my Advertising: Digital World class in fall 2010. It covers how mobile sharing and social networks are changing the way we communicate with each other.

 

I created a micro-blog about Twitter that explains how to use it and why it is a valuable social network. I also included some great resources and tools for Twitter marketing management and analytics. Check out The Twitter Revolution.

 

 

 

This is the personal logo I created to include on my creative resume and business cards.