Jessica G. Troccoli

pH Creative out of Israel found a loop hole within Google+ that allows you to invite people to the new social network by simply tagging them in a photo. pH Creative utilized this to promote their agency by creating an invitation and letting it go viral. They then tagged any marketing professional that sent them an email requesting an invitation to Google+. The genius part? Once accepted into Google+, pH Creative will be the only friend they will have to follow for the time being, thus directing all focus to the agency’s portfolio, which they uploaded to their stream. GENIUS.